Live cash flow, ROI, and unit economics, without a full-time CFO.
Built for owner-led companies past the bookkeeper stage but not ready for a full-time CFO: live cash flow, ROI, and unit economics on a single dashboard you can actually trust.
Ledger · AI CFO software for small business
Who this is for
Built for owner-led companies with $5M–$100M in revenue that have outgrown bookkeeper-plus-spreadsheets but are not yet ready for (or cannot yet afford) a full-time CFO.
What it does
The Agentic CFO for Owner-Led Companies
Ledger is the finance-operations application in the Echo 1 Labs business lifecycle. Owner-led companies that have outgrown their bookkeeper-plus-spreadsheets stage, but are not ready for a full-time CFO, use Ledger as an agent-based fractional finance function. It integrates live with QuickBooks, tracks budget versus actual across campaigns and departments, forecasts cash flow on rolling 30/60/90 day horizons, calculates campaign ROI and LTV:CAC from live RevOps and Broadcast data, and surfaces financial KPIs to operators through Prime.
Capabilities
Built into Ledger.
Live financial data feeds into budget, cash flow, and KPI dashboards in real time.
Per-campaign, per-department, per-initiative spend versus plan with variance alerts.
30/60/90 day rolling horizons with revenue-lag modeling and Base/Conservative/Aggressive scenarios.
Closes the loop between Broadcast ad spend, RevOps pipeline, and actual revenue booked.
Auto-calculated from Engine intake data and live RevOps pipeline. No manual spreadsheet rebuilds.
Claude-powered explanations for budget variances, anomaly detection, and forward-looking recommendations.
What this replaces
One system. Not six.
Most companies at this stage are stitching together Delivers live cash flow forecasts, budget-vs-actual tracking, and LTV:CAC from your QuickBooks data. Each tool solves part of the problem. None of them share data, and you manage the gaps manually.
Ledger is built to replace that stack. One system, one data model, one bill, with agent-based automation running the workflow end-to-end and a human operator staying in control.
Frequently asked
Common questions about Ledger.
- What is Echo 1 Labs Ledger?
- Ledger is the finance operations application in the Echo 1 Labs Business Lifecycle Management system. It connects live to QuickBooks Online, tracks budget versus actual across campaigns and departments, forecasts cash flow on 30/60/90-day rolling horizons, calculates campaign ROI and LTV:CAC from live RevOps and Broadcast data, and delivers these metrics to the operator through Prime.
- Who is Ledger built for?
- Ledger is built for owner-led companies with $5M–$100M in revenue that have outgrown their bookkeeper-plus-spreadsheets stage but are not yet ready for (or cannot yet justify) a full-time CFO. Typical gap: cash flow is tracked manually or reviewed monthly instead of in real time.
- Does Ledger replace a CFO?
- Ledger is a fractional CFO function, not a CFO replacement. It automates the data collection, forecasting, and reporting work that consumes 60–80% of a CFO's time, but the operator or an advisor still makes strategic decisions based on what Ledger surfaces. Human judgment is not automated out.
- What QuickBooks data does Ledger use?
- Ledger integrates with QuickBooks Online via the QBO API to pull live P&L, balance sheet, accounts receivable, accounts payable, and payroll data. It reconciles this against RevOps pipeline data and Broadcast campaign spend to give a complete view of revenue, cost, and return, not just accounting records.
- Is Ledger available now?
- Yes. Ledger is live in the BLM OS. Contact Echo 1 Labs to get started or to see it run against your QuickBooks data.
Put Ledger to work.
Schedule a call to see Ledger in action, or ask Orbit anything about how it works.